I twittered the following last night: 

Miramanga: Life is not who fucked up vs who DIDNT fuck up, but our boiler is broken = no hot water or heating and that is fucked up :( 

This morning British Gas responded - they must have been scanning for "boiler"

BritishGasFix: Hi there, if you're having problems with your boiler. Maybe we can help? Please give us a call on 0800 5244860 

Ever so impressed I Tweeted back

Miramanga: wow, what smart marketing! Love it! Someone is calling you now about our boiler, lets hope we can afford you! x 

And they replied,

BritishGasFix: Why thank you, we're glad we could be of help.

This was such an enjoyable experience of being marketed to - entirely novel, a lovely approach and a personal touch through Twitter. 10/10 British Gas!